Not the disappointing financial situation, but marketing is the biggest challenge this fall for HTC, said the company’s chairman Cher Wang.
In an interview with Bloomberg Wang said today that the “biggest challenge in the next two months”. Initially it was conceived as a comment on the disappointing results from HTC that quarter his first loss ever recorded.
In response to investors, however. HTC clarifies the statement Wang would have talked about the challenge in terms of innovative marketing in the fourth quarter of this year. They would include direct communication with the consumer at the center of the strategy of HTC.
“Our communication has a problem, but we have to improve,” Wang said it in the interview with Bloomberg all about. According to Wang, there is a gap between marketing and the new HTC products on the market.
Mark Moons, Director Benelux at HTC, said earlier in an interview with Nutech that the company needs a new reputation.
: NU.nl / Floris Port
Picture: Bloomberg
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