HTC has kicked off the “Here’s To Change” campaign, for which it has earmarked $ 1 billion and will run. between 2 and 3 years Face of the campaign in actor Robert Downey Jr..
August 14, 2013 -. Robert Downey Jr., who was snared by HTC in June will only promote HTC as himself and not as the characters he plays in the movies. You will not see Iron Man or Sherlock Holmes HTC One praise. Downey Jr.. gets to be “the final say on all creative elements” (whatever that means exactly) and he will be seen in HTC advertising on television, in magazines and on billboards. In advertising has Downey Jr.. what about the ‘HTC’ could mean there with other actors and they come to remarkable ideas as “Hold This Cat”. HTC (which stands for High Tech Computer) says that this discussion is good “to create interest among consumers and to initiate HTC as a discussion topic.
HTC took in March this year leave of its advertising slogan “quietly brilliant”. The Taiwanese company was no longer said “quietly, but loudly and clearly going to advertise for its innovative products. ‘Quietly brilliant’ since 2009 was HTC’s main line advertising. Before that, between 2006 and 2009, the Taiwanese used the slogans ‘smart mobility’ and simply ‘innovation’. There was also the somewhat incomprehensible ‘HTC you’ campaign.
HTC One the 
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