Photo: Nutech / Joost Nederpelt
, says co-founder and Chairman Cher Wang of HTC Reuters news agency on Monday against .
“Our problem last year was that we have targeted. only on our flagship We have a huge part of the mid-market missed,” said Wang.
CFO Chialin Chang says that new products between 150 and 300 dollars (110 to 220 euros) will cost in both emerging and developed markets. Even high-end phones at more than $ 600 (440 euros) remain part of the range.
HTC remains away from the absolute bottom of the market, says Chang. Earlier rumors HTC, this year at least with a new version of the HTC One, Mini One and other portable gadget.
The Taiwanese company has spent the last two quarters loss rotated after being correct. highly successful years The global market share, according to research firm Strategy Analytics ran in two years back from 10 to 2 percent.
Wang reiterated that HTC is also betting on marketing, something which, according to her sometimes lacked earlier this year. more The company signed a million deal with actor Robert Downey, Jr.. to praise. phones from HTC to
last year, said Peter Chou, Director Benelux at HTC, even against Nutech that cheaper devices are becoming increasingly important.
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